Description
Urban Innovations, Ltd. is a Chicago-based real estate firm, specializing in acquisition and development. Our vertically integrated organization allows us to provide comprehensive services including construction, asset management, leasing and property management for a multitude of commercial and residential properties. The firm’s dynamic portfolio of owned/managed properties includes 11 office buildings and a growing number of land sites in both Chicago and Milwaukee. Urban Innovations expanding portfolio currently totals more than 1 million square feet.
We are currently seeking a Director of Marketing to join our growing team of dedicated professionals to drive strategic internal and external marketing initiatives for our Commercial Property Management business. The Director is responsible for contributing to and leading the marketing activities related to conceptualizing and implementing strategies and tactics that directly support our business goals and improve Urban Innovation’s competitive advantage. Comprehensive Benefits Package. EOE
Job Responsibilities
- Develop and execute an internal and external marketing and communication strategy in support of business goals.
- Lead the annual marketing planning process.
- Contribute to lead generation and business results
- Develop and maintain pitch and proposal baseline to ensure all internal stakeholders are armed with information that creates opportunities to sell and differentiate UI from the competition
- Define key performance metrics; monitor, measure and communicate results of marketing and communication tactics. Use metrics analysis to drive future results.
- Design and implement marketing programs that support leasing goals, drive sales and include messaging, competitive analysis, content marketing, events, sponsorships, direct marketing, digital campaigns and account-based marketing.
- Maintain consistent branding and messaging.
- Act as point person for an assigned portfolio of properties, communicating effectively with property teams, ownership partners, outside vendors and the rest of the marketing team to ensure projects are delivered accurately and timely.
- Manage the design, production and ongoing updates to marketing materials, advertising campaigns, email blasts, websites, videos, signage, displays, and other tactics.
- Work with contracted vendors to review and optimize SEO, SEM and social media campaigns.
- Develop content and messaging for websites, email blasts, newsletters and other marketing collateral.
- Manage corporate marketing initiatives including special events, awards, presentations, pitch books, website updates, mailings, collateral, branded items and other projects.
Knowledge, Skills and Abilities
- Bachelor’s degree in Marketing, Communications or Business
- Minimum 7-10 years of experience in marketing for professional services firm
- Commercial real estate experience preferred
- Digital marketing mindset
- Direct relevant experience marketing professional services to corporate community.
- Ability to create programs that drive and support achievement of sales metrics (financial) and growth goals (portfolio growth, market share, financial)
- Credentials that prove strong understanding of what is required to develop and launch new products and services
- Experience managing and mentoring diverse team; relevant training/coaching areas include marketing strategy, branding, competitive assessment, public relations, media and collateral development.
- Ability to adapt plans and priorities to address resource and operational challenges, industry shifts and economic changes
- Advanced Microsoft office product knowledge - Excel, Word, PowerPoint, and Outlook
- Advanced knowledge of Adobe Creative Suite products including InDesign, Photoshop, Illustrator
This job is no longer active.