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Mixing Up the Melting Pot


Underlying the dramatic changes on the national political front are seismic demographic shifts that will continue to impact not only the political scene, but also social and business issues.

One of the most interesting trends is that deaths now outnumber births among white people in 26 states, up from 17 states just two years ago.

Another effect of the demographic shifts is a decline last year in the population of Caucasian Americans. While white Americans are still the majority, at 197,870,516 people or 62.06% of the US population, the trends indicate a shift in the demographic makeup of the country’s population, resulting in a non-white majority.

These changes will have significant consequences on many social, political and business fronts. Savvy CEOs will start to pay attention to the new demographic landscape as the profile of their consumer base changes in the not-too-distant future.

It’s sort of like global warming. You can’t feel it every day and some deny it, but it’s happening, and the outcome will create massive changes in our planet within just the next 50 years. Likewise, demographic changes will change our business and social landscape in ways we cannot comprehend.


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